“March 19th 2010, I decided it was time for change. I relocated my life to the United States from Holland (The Netherlands) -leaving a past where I was sexually abused as a child, and the wild life I was living full of bad decisions and drug abuse – to embark on a new journey in my life.

After living in New Orleans, Louisiana for a few years, the idea of BT4S began.

I found myself alone, mourning the loss of my newborn son after he passed away, only living 65 short days. Being alone in a new country left me with only the company of my thoughts.

At that time, my mind was not in a place where I felt safe, but I discovered the only way to overcome this time of my life was to be positive, to hold on to the things I did have to be thankful for.

I would keep a coin in my pocket every day to help remind myself to stay positive. Throughout the day, each time I felt or remembered it’s presence I would take a second and really think about something I had to be thankful for.

Over the years I have come to realize how powerful this simple act of positive thinking really was and how drastically this had changed my life.

I wanted to use the power of positive thinking to help change people’s lives all over the world, like it has changed my life.

I am thankful for all that I have and all that I have learned on my journey in life thus far. I am grateful for the little things in each day.”                         

~Michael Kok


through our “BeThankful4Something” message, is to spread gratitude throughout the world. We shed light on the positives of life, the happiness of every day, to make the day-to-day mindset of our society just a little more positive.


In our experience, this simple act of gratitude has positively influenced the lives of so many around us. We hope that it will do the same for you, and that you share it with others as we did.

We all know that we cannot control every situation life throws at us, but we do however control the mindset in which we take on these situations – negative or positive. Everyone wants a life of happiness, and we firmly believe that in order to be truly happy we have to be THANKFUL!

Through our “BeThankful4Something” message, we promote people to stop for a second – each time they are reminded of our brand – and simply think of something they are thankful for. This simple act of gratitude is what our brand is about.

We bring awareness to how being happy and appreciative of what you have has a positive impact on life. Spreading thankfulness allows us to positively influence lives all over the world and lend a helping hand to those in need.

If we, BT4S, can simply change one negative thought into a positive one, then we have succeeded in raising gratitude awareness. In the end, you never really know how big of an impact that one positive thought can have on someones life.



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